TikTok is introducing a new feature that allows them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the platform announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This shift aligns with a increase in AI content, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is often absurd or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including digital art to educational videos, and we want to offer the community the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its app tagged as artificially created. Overall, over 100 mn pieces of content are uploaded to the platform every day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the level of artificial media they view by using the content preference feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting cover politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require users to tag “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be removed under its community policies.
In addition, the service will henceforth attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is designed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also launching a $2 million educational fund for experts and groups to produce learning resources about responsible artificial intelligence. This project will support non-profit groups specializing in training programming and robotics.
Moderation Strategy
TikTok has justified its content review process, following controversy over plans to make redundant a large number of review team members in Britain. The company is planning to eliminate 439 jobs in its user protection team in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The platform stated a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
